Building an institution, not a campaign
SpiLi is not looking for advertisers. It brings together patrons and partners who want a universal heritage — five thousand years of distilling, 54 French geographical indications, living craft — to be conserved, studied and passed on at last.
What each one comes for
Houses & brands
Heritage value within a cultural framework that complies with French advertising law — and access to younger generations, who enter the world of spirits through culture rather than through product.
Regions & tourism boards
A national hub for distillery tourism that directs visitors to your distilleries and your terroirs, and visibility at every stop of the touring exhibition.
Institutions of cultural outreach
A ready-made instrument of cultural diplomacy in strategic markets: a French exhibition that travels while engaging with local distilling cultures.
Trade bodies & sectors
The scholarly standing and the teaching that commercial communication can no longer carry — in the service of knowledge about an entire sector.
Editorial independence protects patrons too
A charter of editorial and scholarly independence is annexed to SpiLi's statutes. It establishes that no funder holds any say over content, that terroirs and houses are treated even-handedly, and that funding is disclosed.
This is not a constraint imposed on partners : it is their best assurance. A museum whose content were suspected of being bought would be worth nothing — not to the public, and not to those who had supported it. The venue's credibility is a shared asset.
SpiLi is a cultural, heritage and educational project. It promotes no alcoholic beverage, and places awareness of responsible drinking at the heart of what it says.
Several ways to commit
- Founding partner of the 2028 exhibition — joining the project from the outset, with the visibility and recognition owed to the first supporters.
- Project patronage — funding a chapter of the route, an interpretation device, a young-audience programme or a campaign to gather objects.
- Skills-based patronage — making expertise available: exhibition design, conservation, digital, legal, logistics.
- Hosting a stop — receiving the touring exhibition in your area, in France or abroad.
- Gifts and loans of objects — helping to build the permanent collection. See the collection.
The applicable tax treatment will depend on the legal vehicle in place at the time of commitment (public-interest association, then endowment fund). We set out that framework in our conversations.
The first supporters commit now
It is during the preparatory phase that a partner's contribution weighs most — and that their place in the project's history is decided.
Start the conversation